Research for an age of uncertainty

Research for an age of uncertainty

Another election, another chance for the polls to be wrong. Researchers everywhere are bracing themselves. But why is this happening? Does this mean all research is inaccurate?

Premiumisation of take aways

Premiumisation of take aways

Walking down the street the other day, 3 guys on bikes with large box-style backpacks passed me within the space of minutes.  It’s not the latest sports craze, but an indication of how popular this new way of ordering take-away has become.  Deliveroo recently announced their 10,000th restaurant to sign up in the UK.

Shaking up the pack: the march of fast casual (Fast Casual Series #1)

Shaking up the pack: the march of fast casual (Fast Casual Series #1)

It’s clear we’re becoming an increasingly impatient and demanding nation of consumers. The so-called ‘consumerisation of technology’ revolution has empowered us in ways thought unimaginable just a decade ago and it has raised the bar around what we expect and are prepared to put up with when dealing with service-led brands.

100 Words on...The case for disruptive insight

100 Words on...The case for disruptive insight

Data confirms companies create most value through sustained, profitable growth.

But how?

Three things: Price premiums, disruptive innovation and developing new markets.

But how?

Well, being known for being better, having a unique design philosophy and seeing something where others see nothing.

The journey starts always with one thing: an insight.

At Morar we say an insight is a compelling alternative explanation.

Unlike following best practice, which champions tired, predictable ideas, embracing disruptive insight enables teams to pursue the missed, higher value strategies hidden to others. 

Every day Morar helps its most ambitious clients take a leap of insight. You can too.

Private capital keeps the casual dining sector thriving by backing new brands consumers prefer.

Private capital keeps the casual dining sector thriving by backing new brands consumers prefer.

Private equity firms love a business in which they can invest. The UK casual dining sector has been a popular choice for private equity over the last 3 decades. On the face of it, the sector is attractive for of its healthy margins, scalability and historical fragmentation. These are perfect conditions to build strong and valuable brands. Indeed, Morar’s BRS was developed to monitor and brand development in the sector, now covering 45 of the UK’s top casual dining brands in detail over time.

The rise of voucher culture

The rise of voucher culture

Just look around. There are vouchers, offers, discounts and deals everywhere. They’re constantly flooding your inbox, they’re popping up in the middle of your computer screen and being plastered on big posters in shop window after shop window. 

Reassuringly low brand

Reassuringly low brand

Lots of bewildered starring into the middle distance over the tops of coffee cups this year. We seemingly decided we’re not European after all, there’s a Donald in the White House, Leicester City won the League. What next?

HPI RESEARCH JOINS THE NEXT15 GROUP


London, 10 November: Next15 today welcomes HPI Research, the 50-strong integrated research agency, into the Group. HPI, along with its associated Cardinal brand, is one of the longest-standing full service research agencies, established in London in 1978.

The move continues Next15’s drive to focus on its data and tech insight capabilities, building a strong stable of excellent, complimentary research and insight brands. HPI and Cardinal will become part of Next15’s newly formed data and insights group, sitting alongside existing brands Morar and Viga.

Integrated research specialists, HPI also incorporates EnvirosellUK, its shopper capabilities and environmental research and consulting division, and works alongside Cardinal, the licensed trade and drinks market company. All three brands will become a part of the Next15 Group. Juliet Strachan remains Managing Partner of HPI and Martin Dinkele will continue to head up Cardinal. 

Following the move, the HPI client base will see the benefits of enhanced, more streamlined systems of data collection, analysis and merging, together with new thinking and exciting research innovations under development. Access to advanced systems and technology from the Next15 Group will enable the agency to deliver projects faster and more efficiently, including bespoke and real time dashboards.

“We are tremendously excited about this move and the opportunities and potential it offers” comments HPI Managing Partner, Strachan. “Bringing HPI together with Next15 agencies such as Morar is a perfect match; with access to advanced systems and technology and HPI’s insight and consultancy, we will be able to deliver industry leading research solutions for all our clients. Working with the Next15 Group will allow us to deliver new ideas, thinking and approaches into 2017. In the short term it’s business as usual for our clients and team, but better, faster and with genuine new thinking.”

Tim Dyson, CEO of Next 15, added: “HPI brings both talent and a history of high quality market research. Meanwhile Morar has developed a technology platform, which provides an end to end market research capability for its clients which enables quicker and more accurate research. We believe that a combination of HPI’s team and established client base with Morar’s technology platform will create a better solution for HPI’s customers.”

Connected Data 101 and why it’s crucial for your business

Connected Data 101 and why it’s crucial for your business

Connected data is more than another opaque industry buzzword. Used correctly it can help give both deeper detail and a bigger-picture understanding. Used incorrectly it can confuse or, worse, weaken your strategy. Our jargon-free Q&A with new Managing Director Julian Dailly shows how it could be useful to businesses from start-up to multinational.

Changing brand names - is the risk worthy of the reward?

Changing brand names - is the risk worthy of the reward?

With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger Perowne, chief executive of brand consultancy Morar, examines the pitfalls and opportunities of giving your brand a fresh moniker.

THE FUTURE OF RESEARCH: EVOLVE OR DIE

THE FUTURE OF RESEARCH: EVOLVE OR DIE

The future of the research industry is hanging in the balance if it doesn't reach out and reinvent itself, says Roger Perowne of Morar. He offers his view on what that future should look like. 

Smartwatches: Fashion over function?

Smartwatches: Fashion over function?

Let’s face it. Smartwatches haven’t done as well as we all thought they would. Or rather, people haven’t taken them up as quickly as we thought they would...


Click to read more.