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Staples


Originally briefed by Staples to conduct brand tracking research among B2B customers in North America the project grew to include a communications dimension in the form of a special report on office working.

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Staples


Originally briefed by Staples to conduct brand tracking research among B2B customers in North America the project grew to include a communications dimension in the form of a special report on office working.

The original brief centered around an annual tracking survey of office workers; specifically how working environment and office design impacts on productivity. The results and other outputs from this research were to be used as a basis for a thought leadership campaign to enable the Staples Business Advantage brand to engage with its B2B target audience.

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Newsworthy insights


Newsworthy insights


We were asked to design and execute a survey program to deliver newsworthy insight into office worker behaviour and productivity and to utilise this material to generate impactful promotional content in the form of a report. The report was designed to be shared with key media channels and to serve Staples as marketing collateral to initiate engagement with key B2B clients. 

Project Scope & Coverage including:
The design and execution of a survey of 3000 office workers and their managers across a range of different businesses in the USA and Canada. 
The utilisation of the results to create a comprehensive report for use in subsequent PR and Marketing initiatives.
We produced the survey analysis and designed the final report which formed the basis for Staples’ media campaign. 

As well as delivering against the original brand tracking brief the insights have been bought to life in a report that is now available for general dowload on the Staples website.