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Coutts


We have worked with Coutts since 2011 when we were asked to develop a new strategic brand positioning supporting the bank’s geographic expansion into Asian and Middle Eastern markets.

 

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Coutts


We have worked with Coutts since 2011 when we were asked to develop a new strategic brand positioning supporting the bank’s geographic expansion into Asian and Middle Eastern markets.

 

In the context of competing with US and Swiss wealth management firms we developed a brand proposition around the idea of ‘London Banking’. 

It is an idea founded on the bank’s long-standing position in the capital. London is the Meridian. It has always been a global hub, a place that looks out to the world. Global trade historically ‘connected’ here, and as a financial capital it is still a place where business comes together and where wealth has traditionally been safe.

Intended to capture a distinctly cosmopolitan, connected, discreet and perceptive style of banking the positioning informs all brand communications, internally and externally.

 

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Coutts is London banking


Coutts is London banking


 

'Fusing traditional values with a contemporary approach. 

Offering wealth management which is personal in delivery and cosmopolitan in scope.

For clients who are exceptional individuals.'


Since the original brand strategy brief we continue to work with Coutts to implement the new brand thinking. This has included internal and external communications planning and messaging, both in the UK and across Asia, as well as creating branded content for the bank’s digital platforms.

Recent tracking research across an HNWI audience has shown a positive upswing across a measured set of reputational dimensions.